Moodcast Fragrance Co. is a new perfume brand dedicated to helping people evoke mood through scent. For their first collection, a family of six candles, we created a brand identity, custom glassware & packaging.
For the glassware we designed individually coloured matte-glass vessels with a translucent circular window to reinforce the concept of personal space & highlight the flame as it burns.
Colours are inspired by 60s Finnish glassware & the principles of colour-therapy to create a palette that reinforces each mood. A single gold foil highlight on glassware & packaging creates pop & establishes a luxury aesthetic.
A bold new identity for this Los Angeles newcomer. Ben Duvall's hypermodern typeface Melrose supports South Society's series of graphic marks.
South Society's studio roots tie back to New Zealand & Australia. They aim to provide US businesses with strong creative thinking via their network of highly skilled Antipodean collaborators and craftspeople.
Canyon Coffee is a new L.A. based coffee brand celebrating the everyday ritual of making & sharing coffee with the ones you love. Through their identity and packaging Canyon Coffee founders Ally Walsh & Casey Wojtalewicz sought to create a bag so beautiful customers and retailers would want to display it in their home or store.
The packaging brings together the natural warmth of the letter-pressed kraft bag juxtaposed with a beautifully crafted label featuring a rose gold foil in the shape of a meandering canyon river.
Bodha's brand philosophy centres around ritual and aromatherapy. Rituals bring a sense of comfort & ceremony to our lives, acting as touchstones in a week or a day. Their power lies in their simplicity and ability to make changes at the subconscious level.
The approach to Bodha's brand and packaging is grounded in these same basic principles - ensuring a zen like simplicity in context of their many busy retail environments.
Using bold colours, surface texture, light and shadow - Our recent product shoot for Bodha beautifully showcases their collection of ritual & aromatherapy products and cements their position as a wellness category leader.
Winc Wines is making a dent in the wine world, demystifying the category & making wine accessible to younger clientele interested in a good drop. P:Y:T was a brand Winc established in 2015 but was in desperate need of a refresh. I helped them establish a cohesive system that would allow them to easily introduce new varietals and processes. Launching with a Nouveau and a Pet-Nat, I'm excited to see what's next!
The National Institute of Dramatic Art needed a world-class identity to ensure the organisation, and Australia, continue to punch above its weight on the international stage.
NIDA is responsible for some of the biggest names in Australian creativity. The rise of YouTube and similar channels has seen the democratisation of performance – anyone can do it.
A contemporary new identity befits NIDA’s status as a global cultural powerhouse, while the brand architecture is designed to broaden NIDA’s appeal beyond the dramatic arts in response to growing demand for performance skills across a wide range of industries.
Working closely with MAUD, we created a dynamic and tactile new brand for Australia's premier institute for dramatic arts. The family of logos allowed for diversity within a contemporary and consistent look applied across business collateral, engaging course guides & building signage.
I partnered with Inhouse design and creative agency Shine who worked closely with the team at Lion Australia to create Höpt. I was part of the core team and played a key role in the design of Höpt, a low sugar non-alcoholic soda.
The sodas are packaged in 330ml bottles and feature coloured twist crown seals and labels with number for easier ordering in a noisy bar.
Hopt - Platinum, A' Design Awards
Hopt - Bronze in Packaging, The Best Awards
Dada Wines was established with the sole aim of creating unique, non-classifiable and exceptional wines.
Dada is a personal, artisanal project of french wine consultant David Ramonteu and New Zealand winemaker Kate Galloway; a project that defies industry conventions both in winemaking and design.
Sitting alongside a heavy-handed gold foil logotype, a wooden hand mannequin is used to graphically represent the numerical symbol of the Dada Wines — a signifier of the handmade nature of the wine itself.
Designed in partnership with Inhouse Design.
Exhibited in the San Francisco MOMA
Silver, The Best Awards (Dada I)
Silver, The Best Awards (Dada II).
Hot off the press, Thomas Jayne decided his New York design studio needed a new identity that spoke to the studio's rich heritage while appealing to new clients. Designed for Funkhaus who also brought the identity to life online.
More images coming soon.
Working closely with Inhouse we created an identity system for the rejuvenated Seafarers Building in Auckland’s Britomart precinct.
The building’s rich history as home to Auckland’s Sailors provided the basis of the nautical themed branding which is applied through bold pattern and a limited navigational colour palette to many of the touch-points throughout the building — everything from elevator doors to House Rum.
Best Identity, Eat Drink Dine Awards
Gold, The Best Awards
Silver, The Best Awards
I worked with Maud to rebrand Tony Ferguson’s range of diet products, effectively repositioning the brand to “empower people with the confidence and knowledge to take control of their relationship with food.
We created a simple visual design system that educated the consumer about real food through a series of fresh meals and meal supplements and snacks.
A collection of tactile design pieces for the wedding of Alice Duckworth and renowned product & furniture designer Jamie McLellan.
A playful set of icons gave guests some hint to what they could expect on the day, in addition to the invites and thank-you cards the icons were applied to menus, gift wrapping, place-cards and a flag!
All card items were beautifully letter-pressed onto heavy-weight cotton stock by Magpie Press.
Inspired by the Southern Seaboard and playwrite Dubose Heyward, restauranteurs Matthew Hechter, Christopher Brandon and Che Stipanovich decided on Williamsburg as the home for their new restaurant.
Working with Funkhaus, we created a custom logotype, distinctive brand seal and custom pattern that subtly referenced the history & hospitality of South Carolina. With a focus on hand crafted elements, the identity was brought to life on leather-bound menus, hand-gilded window livery and letter-pressed business cards.
Entertainer Joe Jonas sought the help of seasoned New York restauranteurs Matthew Hechter, Christopher Brandon and local partner Arsen Vasquez to create his first Los Angeles restaurant Hinterland.
Designed for LA studio Funkhaus, the identity draws inspiration from Hinterlands' underlying philosophy of where their ingredients are sourced. Simply executed using bold typography and sturdy materials, we hope they're here to stay.
More images coming soon.
A new boutique wine brand seeking to launch into the top of the market.
Tasked with the simple requirement of creating a sense of luxury and history through a bespoke packaging project that combines historic symbolism juxtaposed with minimal modern typography.
A strictly limited edition bespoke wine packaging project with very high production values and an equally high price point.
Created in collaboration with Arch MacDonnell of Inhouse Design.
Identity design for new London Roastery, Bar & Restaurant — Caravan. They roast their own coffee on site, the food is universal, inspired by the flavours of the world — and it’s all cooked by Miles Kirby, former Head Chef of The Providores. Caravan is contemporary with a nod to the values of a hand-made artisan history.
Silver, The Best Awards
The creation of a sub-identity & packaging for a new super luxury limited edition collection of Icebreaker's merino clothing.
The stealth black package included a cut-out brand mark allowing customers to touch the product without having to open the box. Black on black foiled and embossed brand elements amplified a sense of luxury quality and drama.
Bronze, The Best Awards
Highly anticipated sonic newcomer Smörgen + Vader needed a brand that reflected their unique approach to turntable accessories and eventually speakers.
We'll be excited to see this small maker of high-end audio specialties make it's debut later this year!