Bodha's brand philosophy centres around ritual and aromatherapy. Rituals bring a sense of comfort & ceremony to our lives, acting as touchstones in a week or a day. Their power lies in their simplicity and ability to make changes at the subconscious level.
The approach to Bodha's brand and packaging is grounded in these same basic principles - ensuring a zen like simplicity in context of their many busy retail environments.
Using bold colours, surface texture, light and shadow - Bodha's most recent product shoot beautifully showcases their collection of ritual & aromatherapy products and cements their position as a wellness category leader.